Each Cutco knife goes through 30 steps to ensure that it meets the firm’s standards and provides a good value for a premium product. These steps help guarantee that each knife has the same degree of quality over time, which is known as _______.
c.consistency of quality
d.level of quality
Cutco promotes and prices its knife products to convey its premium quality and backs them with exceptional customer service to make its products stand out in a crowded market. Which of the following terms is used to describe the process of creating and designing products so customers perceive them as different from competing products?
When Cutco introduced pink-handled products and made a donation for every pink-handled knife sold, it was using _______.
Cutco competes on the basis of its products’ value, premium quality, exceptional service, and the fact it is “made in the USA.” This illustrates Cutco’s _______.