Elise Philips, a leading fashion designer, connects with her followers through a strong online presence, promoting her brand and discussing

Elise Philips, a leading fashion designer, connects with her followers through a strong online presence, promoting her brand and discussing fashion tips through articles and videos on her personal fan page. In this case, which of the following marketing forms does Elise use?
A) Direct e-mailB) A catalogC) A search engineD) A spambotE) A blog

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  1. Answer:

    Letter E is correct. A blog.

    Explanation:

    Elise Phillips through her blog, conducts a direct marketing and content strategy.

    Digital presence is a relevant factor in establishing direct marketing with your audience, through efforts that will benefit the creation of a brand / audience relationship, as well as promoting and building customer loyalty. A blog is a more individualized personal site that lets you share articles, videos and photos, and has a section for people to comment on, which can be translated as a content marketing strategy that provides integration and enhances engaging with the public through the creation of relevant, valuable and identifiable content, which attracts people and strengthens brand promotion.

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