Marketing research methods are diverse, spanning a wide variety of qualitative and quantitative techniques and borrowing from disciplines su

Marketing research methods are diverse, spanning a wide variety of qualitative and quantitative techniques and borrowing from disciplines such as psychology, sociology, and anthropology.true/false

0 thoughts on “Marketing research methods are diverse, spanning a wide variety of qualitative and quantitative techniques and borrowing from disciplines su”

  1. Answer:

    True

    Explanation:

    It is true that , marketing research methods are diverse , spanning a wide variety of qualitative and quantitative techniques and borrowing from disciplines such as psychology , sociology , and anthropology .

    Market Research refers to gathering of the information about the product that the company wants to sale , and to know the  opinion of the people about the product.

    Market research helps the company in strengthening there position in the market . It also helps in reducing the investment risk .It helps the company in knowing about his strength and weakness .

    It helps the company in improving its image as it focuses on the demand of the customer , which is very important in today’s market .

    Market research is of two type they are –

         1.Qualitative

         2.Quantitative

    Reply

Leave a Comment

eighty ÷ = sixteen